About Site Strategics

Erin Sparks, Owner, Search Optimization Specialist

Erin Sparks is the owner and president of Site Strategics, a company he founded in 2004 that specializes in high-end Web services for small and mid-sized business owners in a format and language they can afford and understand. The company’s goal is to not only help its clients look good on the Web but to also help them be found by potential customers.

Site Strategics works with client companies that strive for better marketing through strategic integration of Web site technology by offering Web based solutions that track results. Unlike some Web professionals,Sparks’ experience and expertise straddles the IT and marketing professions. He not only understands computers and information technology but also comprehends marketing and its role within his clients’ businesses.

An entrepreneur at heart, Sparks developed and trademarked Site @ttractor™, a search engine optimization  methodology that successfully gains his clients higher placement in national search engines such as Google, Bing and Yahoo. He is a recognized leader and innovator in the graphic design and layout areas of Web site development with 20 years of experience working in the commercial Web development industry. Prior to forming Site Strategics Sparks worked for Central Indiana advertising, marketing and communication firms or in his own business consultancy. Through his professional career he has developed and honed a skill set that includes: leadership, project management, art design, business strategic analysis, extensive technical and programming expertise and analysis. His knowledge base extends to more than a dozen coding languages and database platforms including ASP, ASP.net, PHP, HTML, JavaScript, Cold Fusion, PERL, XHTML, MySQL, MSSQL and Oracle.

Sparks has attended IUPUI and studied philosophy and computer science. He lives in Indianapolis with his wife and four children. In his spare time he enjoys Tae Kwon Do  (Black Belt), Boy Scouts, fishing and hunting, music and reading.

Jon Thompson, Project Manager, Marketing Manager

Jon Thompson joined the Site Strategics team in June 2011 and became full-time in September of 2011. He comes aboard with a Bachelor of Science in Business, with a concentration in computer information systems through IUPUC. He brings over a decade of experience with website development and marketing, and more recent experience in search engine optimization.

Jon has a passion for business and technology, and enjoys bringing those together to help provide strategic solutions to small and mid-size businesses.

“I enjoy working for a company that values all possibilities, and is not afraid to take on new solutions. Site Strategics facilitates the ability to learn through collaboration and I look forward to continued growth, from managing PPC campaigns to strategizing and implementing custom SEO.” 

Thomas Brodbeck, Developer, Social Media Manager

Tom joined the Site Strategics team in November 2011 and became came aboard full-time in January of 2012 as a Social Media Manager and Content Marketer.

Before coming to Site Strategics, he worked at WTHI-TV in Terre Haute, Indiana for two years where he was their Internet Content Producer.  In 2011, he was awarded “Best Website” by the Indiana Associated Press.  He also worked part-time as a Social Media Networker with Slingshot SEO.

The Ohio native graduated from Huntington University in 2008 where he earned a degree in Communication with a Specialization in Broadcasting and a minor in Film Studies.   He was able to fulfill a childhood dream during his junior and senior years when he got to call the play-by-play on the radio for the school’s baseball team.

Tom enjoys spending time his wife Emily, an elementary school teacher, and following his favorite sports teams.