In marketing, the goal is to know your potential customer and their needs. In Internet marketing, it is of critical importance. Why? Web sites are a “virtual, self-service” experience. Before someone clicks on your organization’s Web site they have no knowledge of how to interact and no one guiding them to help find what they [...]

Remember the good old days? (They weren’t that long ago.) Your company needed a Web site. Someone in-house either knew how to put it together or you had a friend, relative or a friend that had the “know how”. It was simple and easy. You got marketing presence in the virtual world via your new [...]

At the very core of Internet marketing is the ability to measure results. With the ability to understand when a user came to your web site, where they came from, what page was accessed and where they left, measurements have become invaluable in making a web site generate better leads and transactions. Measuring the behavior [...]

Evaluating the quality of both organic and paid inbound links to your websites is an important task when trying to determine the probability of successfully generating conversions, i.e., sales, newsletter sign-ups, requests for more information, downloads, phone calls and other visitor actions. All links are not created equal. Some are much more capable of leading [...]