Comparing the current performance of your website to that of your competitors’ is an essential part of developing the most effective web presence possible for your business. Finding out how your website ranks for important keyword phrases in comparison to other sites in your market sector can give you a clear picture of where your site stands and reveal what weak points need to be addressed in terms of optimization.

What We Do

Site Strategics performs comprehensive competition analysis of your website to discover the current positioning of your site within your competitive market arena. From the information we gather about you and your competitors, we put together a strategic plan to enhance your website’s ranking above those of your competitors for the most highly valued keywords in your industry.

Comprehensive Competitive Analysis

Our competitive analysis services are designed to get you ahead of the competition in terms of acquiring market share in the shortest time possible. The following information describes the various features of our competitive analysis service.

Competitive Site Review

There are tens of billions of web pages in existence today and the number is growing literally every minute. In terms of competitive analysis however, the only pages that matter are your own and those of your competitors. Your main concern regarding the improvement of your website’s position is how it compares to your direct competitors. Our competition analysis will provide you with a thorough review of the SEO techniques used by your competitors and a develop a list of recommended solutions to overtake your competitors in terms of search engine visibility.

Our site review addresses many On-Page SEO factors, including:

• Internal linking structure and site architecture
• Ease of navigation for site visitors and search engine spiders
• Title tag and meta description optimization
• URL optimization
• Relevancy of content

Ranking Overview of Competitors

A comprehensive evaluation of your online competitors is the first step in designing an effective and powerful SEO plan. We analyze your competitors’ backlinks, page rank, content and much more. Our SEO experts also take this and other pertinent information about your competitors’ websites to develop a successful strategy to outrank them in the search engine listings.

Competitive Keyword Analysis and Strategy Development

Our SEO professionals delve deeply into the sites of your competitors and your own website to uncover the keywords that are achieving top rankings. We utilize specialized and highly effective tools along with our extensive experience to prepare a powerful list of keywords. We also develop a strategy to use those keywords in the most effective and profitable manner for your business.

Link Analysis

Analyzing the links that your competitors use is one important aspect of your competition analysis strategy. We review and compare the effectiveness and number links used by your own website and on your competitors’ sites. Our link analysis service utilizes multiple search engines to get the most accurate report possible regarding link usage. From this information, our professional SEO analysts can provide intelligent and effective recommendations and create plans of action to modify and increase your site’s link profile.

Social Media Review

Social media is an essential and ever growing component of an online businesses’ successful marketing campaign. This medium provides both small and large businesses the opportunity to connect with customers, vendors and employees inside their organizations. However, businesses must establish an effective social media profile to take full advantage of the marketing benefits available. Our social media specialists provide you with a comprehensive review of your social media profile and those of your competitors. We monitor and review profiles across a number of social media platforms, including Facebook, Twitter, LinkedIn, and Foursquare. From our analysis we provide recommendations for significantly improving your businesses’ social media presence in relationship to your competitors.