The process of building high quality linkage data that search engines will evaluate to trust your website is authoritative, relevant, and trustworthy. A few general link building tips:
- build conceptually unique linkworthy high quality content
- create viral marketing ideas that want to spread and make people talk about you
- mix your anchor text
- get deep links
- try to build at least a few quality links before actively obtaining any low quality links
- register your site in relevant high quality directories such as DMOZ, the Yahoo! Directory, and Business.com
- when possible try to focus your efforts mainly on getting high quality editorial links
- create link bait
- try to get bloggers to mention you on their blogs
- It takes a while to catch up with the competition, but if you work at it long enough and hard enough eventually you can enjoy a self-reinforcing market position