The existing website was plagued with duplicate titles, structure issues, and more than 10k errors – all of which derailed SEO efforts.
We needed to clean up the errors as well as develop a web site that converted better.
Their paid ads were failing to generate leads in relation to the cost because they were too broadly focused.
The campaign lacked a strategic selection of keywords, ads relevant to keywords, and landing pages that invited conversion.
There were already several players involved in the decision making process, and moving forward with a new strategic plan would be complicated.