Data Analysis, Mining and Blending for SEOs with JR Oakes

When special guest JR Oakes, Senior Director of Technical SEO Research at Adapt Partners, joined Site Strategics CEO Erin Sparks and Digital Media Director Tom Brodbeck for Episode 308 of the award-winning EDGE of the Web podcast to find out why SEOs should learn to love data and leverage it to their advantage, here’s what […]

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Digital Marketing News from Episode 308

Digital Marketing Trending News of the Week with Site Strategics Another week of digital marketing news awaits with Site Strategics CEO Erin Sparks and Digital Media Director Tom Brodbeck in the latest episode of their award-winning EDGE of the Web podcast. Episode 308 featured special guest special guest JR Oakes, Senior Director of Technical SEO […]

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The Single Most Important Kind of Content: Case Studies with Joel Klettke

When special guest Joel Klettke, founder of Case Study Buddy, joined Site Strategics CEO Erin Sparks and Digital Media Director Tom Brodbeck for Episode 307 of the award-winning EDGE of the Web podcast to find out the why and how of case studies for B2B marketing, here’s what we learned: Joel Klettke: His Background and […]

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Digital Marketing News from Episode 307

Another week of digital marketing news awaits with Site Strategics CEO Erin Sparks and Digital Media Director Tom Brodbeck in the latest episode of their award-winning EDGE of the Web podcast. Episode 307 featured special guest special guest Joel Klettke, founder of Case Study Buddy, who joined in the commentary and analysis on the week’s […]

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Digital Marketing News from Episode 306

Site Strategics CEO Erin Sparks and Digital Media Director Tom Brodbeck kicked off the latest episode of their award-winning EDGE of the Web podcast with recent digital marketing news. Episode 306 featured special guest special guest Brad Geddes, PPC expert and co-founder of Adalysis, who helped provide commentary and analysis on the week’s news: Google […]

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How Machine Learning Transforms PPC with Brad Geddes

Brad Geddes Interview

When Site Strategics CEO Erin Sparks and Digital Media Director Tom Brodbeck spoke with special guest Brad Geddes, PPC expert and co-founder of Adalysis, during Episode 306 of the award-winning EDGE of the Web podcast, Brad explained his own career path in digital marketing and then honed in on how machine learning is transforming PPC. […]

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How to Bridge the Gap Between Content Creation and Marketing Strategy

When Site Strategics CEO Erin Sparks and Digital Media Director Tom Brodbeck hosted special guest Erin Acheson, President and COO of DemandSphere, in-studio during Episode 305 of the award-winning EDGE of the Web podcast, the central topic was all about what needs to happen in order to bridge the all-too-common gap between content creation and […]

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Digital Marketing News from Episode 305

When Site Strategics CEO Erin Sparks and Digital Media Director Tom Brodbeck air a new episode of their award-winning EDGE of the Web podcast, you can always expect the show to open with the latest digital marketing news. In Episode 305, special guest special guest Erin Acheson, President and COO of DemandSphere, helped provide commentary […]

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Mark Schaefer on the Marketing Rebellion

When Site Strategics CEO Erin Sparks and Digital Media Director Tom Brodbeck spent time speaking with special guest Mark Schaefer, in Episode 304 of the award-winning EDGE of the Web podcast, it was interesting to hear that the marketing rebellion has actually been underway for more than 100 years, but most marketers have simply ignored […]

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