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SEO Flashback – Edge of the Web Radio Episode #12

By Erin Sparks
February 14, 2013

On the August 7th episode of Edge of the Web Radio, we discussed local search and ways in which link building helps to validate your business in local search.

Local search is evolving very quickly and the approach to optimizing your presence seems to change on a daily basis.

Google Plus Local has changed the landscape of local search and as it’s functionality continues to evolve almost daily many find it difficult to keep up with best practices.

During the broadcast, we reviewed the primary areas businesses should concentrate when building a local presence.

  • Google Plus Local
  • Yahoo Local
  • Bing Local
  • Business organizations in the local community
  • Local Charities
  • Chamber of Commerce
  • Local news TV, radio stations
  • Alternative Local newspapers
  • Local Business directories
  • City websites
  • Local bloggers
  • Business partners

The need for quality content is one aspect of search, both local and organic that remains constant.  In local search businesses need to first concentrate on their message and the production of good information desired by consumers.  The channel utilized to forward that message to potential customers is the variable.  What channels do you find most effective in communicating your message?


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