SEO FLASHBACK: Edge of the Web Radio Episode #7

By Erin Sparks
December 19, 2012
edge of the web podcastWe here at Site Strategics are having a look at our radio shows that we have done over the last 8 months, and having a look back at the issues we discussed.  We are opening up discussion on these topics and would invite you to comment about them.

Episode 7 Flashback – Google Penguin

How has Google search changed since the release of Penguin?

On April 24th, 2012 the Penguin algorithm was introduced by Google.   Penguin was released in an effort to penalize sites which contained what Google deemed unnatural or manufactured link schemes.   With Penguin, not only is the quality of content scrutinized, but also the quality of inbound links to your site.

Among the red-flag areas being penalized:

  • Link titles repeated across multiple sites.
  • Link anchors repeated across multiple sites.
  • Quality of content within the site providing an inbound link.
  • Out of context links within a given page.
  • Quality of the sites that link to sites linking to you.

How has the search landscape changed since Penguin’s release and subsequent updates?  Has your internet marketing focus changed dramatically?

Social media opportunities- Many internet users have shifted away from search engines as a way of finding interesting and relevant content.   Links through Facebook, Twitter and Pinterest are the only results followed by many people.    Users are more trusting of sites and information recommended by friends or people within their social network.  SEO practitioners have increasingly utilized social networks due to an overall change in the internet landscape, not just a reaction resulting from Penguin and Panda updates.

Post Penguin the Google Disavow tool has become a hot topic in the world of internet marketing.   Many site owners have been working diligently to remove bad links from their site in an effort to eliminate penalties imposed by Google.   The disavow tool was introduced to eliminate links that remain after a site owners best efforts for removal of offending links.

Are many of these changes an evolution of your internet marketing or a reaction to Google?  How else have your efforts changed in the era of black and white?