SEO FLASHBACK: Edge of the Web Radio Episode #4

By Erin Sparks
October 25, 2012
We here at Site Strategics are having a look at our radio shows that we have done over the last 8 months, and having a look back at the issues we discussed.  We are opening up discussion on these topics and would invite you to comment about them.

Episode 4 Flashback – No BS Marketing

In Episode 4, we discussed the book “No BS Social Media – The All-Business, No-Hype Guide to Social Media Marketing” and how it applies to social media marketing in today’s business environment. As a business owner, why is social media important in your efforts? If you haven’t jumped into the area, how can you get past your fear of social media engagement?

Your competition is already engaging with consumers through the use of social media. Consumers are empowered in their decision making through access to endless information available through the internet. Social media as a messaging platform is not going away any time soon. Creating a dialogue with your customers and building trust through social media platforms will establish a relationship before they’re ready to make a purchase.

As with any relationship, you don’t know what you’re customers want unless you ask them. You customers will play an active role in your business and become active in the buzz that you’re trying to create around your brand. If you don’t take care of your customers, someone else will.

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