When it comes to an expert in keyword research our latest #edgetalk guest is the go-to guy. Tony Verre who is the Founder and Owner of DreamFire Digital knows his weight in keywords. “Keyword research is a large chunk of what I do and I build strategies around that for clients,” said Verre. One of […]
“Feeding the Customer Journey” A good marketer knows to pursue opportunities when and where they are presented. That is why the Site Strategics team attended the Indy AMA lunch on June 14. DK New Media’s CEO Douglas Karr gave a great presentation titled, “Content Marketing: Feeding the Customer Journey.” Bringing his usual charismatic and conversational […]
Oli Gardner is not your typical digital marketer. In fact, he admits that at one point he disliked marketing altogether. “It was my mission to become a good marketer because I linked it with sales and I didn’t like either,” said Gardner who is one of six co-founders at Unbounce, a company which allows marketers […]
The #edgetalk crew featured an SEO & SEM VIP on a recent show in the person of Dr. Pete Meyers of MOZ. Known throughout the industry as the “Marketing Scientist,” Meyers has been immersed in digital marketing since the late 90s. “When I finished my bachelor’s degree I knew I wanted to get into the […]
Nicholas Chimonas knows a thing or two about link building. As Page One Power’s Head of Product Development, part of Chimonas’ job is to develop link building strategies for clients on a daily basis, and he was the featured guest on a recent #edgetalk podcast. In April, Chimonas released “The 2016 State of Link Building […]
On our last episode of Edge of the Web, we had special guest John Lee, a managing partner at Clix Marketing in Louisville, KY. Lee has had a lot of different experiences with different companies in the search universe, including Hanapin Marketing and WordStream. We had an outstanding conversation with him, bringing to light a […]
Dark Data – sounds ominous – is it? Could be. But mostly because it represents unrealized potential. Dark web traffic is also known as invisible web traffic, and indicates anything that can’t be tracked through an analytics program. This unanalyzed data accumulating from search, social media, and other operational data is becoming an increasingly large […]
Maddie Cary, an SEM speaker out at SMX West, had a very interesting twist to her presentation that caught the attention of Erin, Tom, and Nate. That twist was in the form of a music superstar and we’ll give you a hint…this superstar goes by the title of “Queen Bee.” Yes folks, we’re talking about […]
Barry Schwartz has been a key figure inside of Search Marketing Expo (SMX) since its conception almost 10 years ago. Some of the Site Strategics crew attended SMX West back in February and had a blast. Schwartz is the one who made the decisions regarding the SEO portion at SMX West, so it only seemed […]
On the last Edge of the Web Radio, the crew was able to discuss link building fundamentals with an expert who presented on this very topic at SMX West in San Jose – Matt Siltala. As the founder of Avalaunch Media, Siltala is a guru for search engine optimization strategies. He’s been manipulating search engines […]
