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The User Experience is Paramount in Design Decisions

By Site Strategics
February 9, 2016

With 2016 off to a great start, we’ve spent the entire month on Edge of the Web Radio with a focus on website design. We’ve covered everything from improving user experiences to utilizing invisible web design to designing with a purpose to now preventing user fails with smart web design. At Site Strategics, we are an industry leader in providing high quality website design services. We have been developing websites for more than 25 years, which shows we have the knowledge base to stay ahead of the trends and produce excellent design work.

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It’s important to account for potential user errors when developing a website. As part of the design process, we tweak and make the proper adjustments to ensure our clients’ websites are completely optimized so that user errors are at a minimum. To further this point, we showcased Marc Schenker’s article in UX Design, “Prevent UX Fails with Smart Design,” on our last Edge of the Web show.

In this article, Schenker discusses the need for website designers to anticipate user errors and try to avoid them because they directly impact clients’ satisfaction levels. “If there’s one thing you can do immediately to ensure your client stays happy and keeps throwing design work your way, it’s to preemptively prevent user errors right from the get go,” said Schenker.

Consistent design patterns are essential in order to cut down on user errors. Schenker advocates for designs users have already seen – humans are creatures of habit. Relying on affordances is another smart design choice touted by Schenker. “Affordances are those indications that tell your users how they can interact with your client’s site,” he said. “Affordances come in all shapes and sizes: physical; language; pattern; symbolic or icon.”

A lot of the websites we design for clients have a contact form that the user can fill out. We always test these forms so users don’t struggle with what to enter into these fields.

Schenker also advises creating effective safeguards against accidental deletions as one of the best ways to cut down on user errors. A confirmation dialogue box is a failsafe way to ensure against accidental deletions.

User experience must be considered first and foremost in all design decisions. It is essential that designers align their work to this rationale. The tried and true saying “Put yourself in someone else’s shoes” holds a lot of merit when it comes to website design, and truly if you want to be successful as a designer you should always embrace this concept.