founder/ceo, strategic consultant
Erin Sparks is the founder and president of Site Strategics, one of the city’s premier digital marketing agencies. Site Strategics has been at the forefront of marketing technology for over twelve years and serves a diverse clientele throughout the Midwest and beyond. Erin has directed his organization toward omnichannel digital marketing tactics, utilizing an agile marketing approach that allows flexibility based on performance feedback, resulting in a positive return on investment. He has become a recognized authority in the American Disabilities Act (ADA) arena as it applies to website compliance and testing.
Erin partnered with the National Student Advertising Competition (NSAC) as a judge of the most recent competition and has forged a relationship with several Indiana school districts and superintendents to enhance the new media education curriculum for high school students.
Erin is also the creative force behind the EDGE of the Web Radio podcast, which interviews recognized thought leaders in marketing and technology, and is broadcast weekly to a worldwide audience and has produced over 350 episodes over the last nine years, building literacy among digital marketers and corporate executives. The EDGE of the Web radio podcast is downloaded approximately 500-700 times a day from around the world.