Pneumatic pressure regulators and flow control valves are things that don’t find their way onto most shopping lists. These are components of technical systems which serve technical purposes – and Pro-Air wanted to educate a wider audience.
Their typical site visitor is an engineer with a very technical background – so the information had to be accurate and useful. But the problem was there were a myriad of applications of the pressure regulator and flow control systems that weren’t immediately obvious.
Pro-Air needed to educate potential clients about the more accurate, and often less expensive, solutions their systems could provide. Content was geared toward demonstrating applications in a variety of industries. This required content creators who could translate technical data into easily understood descriptions while communicating the value of them.