Talk Radio Show Full Revamp Leading To Comprehensive Public Branding Management
This success story starts with our Audio Production Director hearing Aaron Adams on a regional talk radio show. Aaron is CEO of Alpine Capital Solutions, he teaches and works with real estate investors all over the world. He hosted a 1 hour talk radio show every Saturday morning. The show’s purpose was clear, there was good listener education occurring, but the overall radio listening experience, talk radio show content organization and especially the radio host personalization of Aaron Adams and his co-host Doug Dale… needed a lot of improvement.
The extremely busy worldwide traveler Aaron Adams agreed to meet with our team and within a couple minutes both sides had a great read on much needed productive next steps. Step 1 was sitting in on the next recording session. Over 5 pages of productive notes were submitted after hearing how the current talk radio show flowed. Over 5 pages of notes from just 45 minutes and 4 segments of commentary.
Talk Radio Show Formatting Consultation
Step 2 was providing Aaron with a new talk radio show structure outline, submitted in an online shared document so that content could be added in with collaboration. There would be a mix of fixed prepared scripting and then ad-lib. We provided a clear vision and wrote all of the in show scripted resets and teases heading into commercial breaks. From the radio show’s introduction to end of hour close, it was now much clearer to Aaron. He immediately took in the new format and acted on it. His pre-show preparation time was dramatically cut, and his new confidence came across the microphone.
Even before we started working on the radio imaging transformation, Aaron and his team of real estate investors saw a dramatic increase in response from the radio show for new potential property purchases, plus the show helped increase their close rates from their current media advertising. This led to expediting transactions that were already in the pipeline. Aaron had more rapport than ever and the consistent improvement of the show started yielding more and more new property purchase contracts.
Our team additionally suggested a talk radio show name change from Real Estate Tips and Tricks to Real Estate Investing Radio. This made the premise of the radio show clearer to the listening audience. This change and the many other transformation steps led to more quality leads and a larger following on air and online.
New Logo Design and Website Design Development
We then moved to creating a multi-media branded website as Aaron became more focused on his business name and transitioned into a new business model with Alpine Capital Solutions. Our team created a new website bringing his radio show, training videos, on site events, the app and who they were as a team, all together in one powerful branding platform – www.alpinecapitalsolutions.com – We then produced a testimonial video with a nationally known racing figure to anchor the second website we built www.IRArental.com.
Our team also developed the Real Estate Investing Radio logo and we were privileged to also design his new book cover that was released worldwide.
Most important, as Alpine Capital Solutions has now expanded into other countries with investors buying real estate investing properties in America from Aaron and his team, these potential buyers no longer have to always fly into an American city weekend event that Aaron is hosting, they are researching and learning from their radio show, video and website content, then purchasing in less time. The IRA Rental site is also generating subscription content revenue.
The trust level is earned much faster with the multi-media branding we have developed. Not only is Aaron and his team fun to work with, we are excited for their future as we help manage their media branding on several levels.