jobs at site strategics

OVERVIEW: The Digital Experience Manager is a full-time position, working with our online marketing team. Digital Experience Managers are the owners of digital strategy and execution for Site Strategics clients. Their key focus is to convert anonymous users into known prospects that engage and transact through our client’s online channels. Our digital channels include websites, SEO, PPC, email, social, video, and content marketing. Each Digital Experience Manager has KPI targets for lead generation and revenue they are accountable for delivering. As the owners of SEO strategy, PPC and website content journeys, they must effectively partner with other parts of the business to execute commercialization campaigns and other growth activities.

ESSENTIAL DUTIES and RESPONSIBILITIES include the following. Other duties may be assigned.

• Collaborate with peers to develop new website, PPC, and email content & messaging to generate demand and e-commerce revenue.
• Be accountable for lead and revenue generation targets for digital channels.
• Collaborate with regional partners to expand digital capabilities and optimize channels internationally and across languages.
• Manage digital campaign assets, landing page development and content, and tracking.
• Optimize and expand paid search strategy across product lines through Google Ads and more.
• Utilize industry standard tools to implement SEO suggestions to improve website performance in organic search.
• Leverage Google Analytics & heatmapping tools to monitor channel performance and drive continuous improvement.
• Champion digital best practices and KPIs across the organization.
• Build and optimize webpages using WordPress CMS.
• Support website personalization initiatives
• Manage effective keyword strategy across organic and paid channels
• Repurpose and distribute marketing content through digital channels.
• Continuously run A/B and multivariate tests of digital materials.
• Leverage buying segments and customer personas in campaign strategy.
• Manage the localization and application of digital content for use in international markets.
• Utilize CMS and Marketing Automation Platforms to create landing pages and related assets.
• Manage auto-responders and follow-up communication for digital touchpoints.
• Write ad copy, landing pages, value propositions, subject lines.
• Repurpose and develop content when needed to fill campaign gaps and testing.
• Oversee lead management and review for digital campaigns in resepctive CRM’s.
• Build business cases and produce documentation for new features and tools.

Additionally, the Digital Experience Manager assists in developing and executing the strategies for Site Strategics’ and EDGE Media Studio’s own properties.

QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The items listed below are representative of the knowledge, skills, and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor’s Degree is required.
• 5+ years of digital marketing agency experience in multiple channels including search, email, social, and content marketing.
• 3+ years of recent pay per click (PPC) management and search optimization (SEO) experience.
• Deep understanding of digital marketing strategy for B2B lead generation
• ROI-driven and dissatisfied with maintaining the status quo.
• Strong desire to innovate and test new opportunities and strategies
• Proficiency in Microsoft Office, Google Analytics, Tag Manager and Search Console and HTML.
• Experience with CMS with WYSIWYG functionality.
• Google Ads and Microsoft Ads professional certifications strongly preferred.
• Knowledge of CRO and UX principles and methodologies
• The ability to communicate well with other teams
• Strong analytical thought process and ability to interpret findings
• Strong business acumen and excellent writing/verbal communication skills.
• Strong presentation, communication and writing skills
• Inbound and outbound marketing experience is preferred
• Effective in crafting and optimizing marketing messages.
• Highly motivated with the ability to work under ambiguity and operate with minimal oversight.
• Comfort with managing large-scale B2B PPC campaigns with aggressive performance targets.
• Demonstrated knowledge and experience with personas and buying journeys.
• Preferred experience in biotechnology, pharma/biopharma, life sciences research, or related industry.
• Google Adwords Certified across multiple networks
• Google Analytics Certified
• Bing Certified
• Proven track record of paid social campaigns and experience delivering ROI for clients
• Experience with Google Display Network, including remarketing and contextual advertising

ADMINISTRATION & OTHER

• Passion for online marketing and paid marketing campaigns
• Thrives on results-driven success
• Budgeting and financial planning
• Keep up to date with PPC, social advertising, and search industry developments
• Strong communication skills and ability to communicate strategies for clients, in agency roles
• Project management skills
• Strong presentation skills
• Ability to work independently and build strong relationships with stakeholders
• Analytical and critical attention to detail
• Experience in account management, client relationship building and presenting findings

SUPERVISORY RESPONSIBILITIES: This job has no supervisory responsibilities initially.

JOB COMPETENCIES: To perform this job successfully, an individual should demonstrate the following competencies:

• Problem Solving – Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions; works well in group problem solving situations; uses reason even when dealing with emotional topics.
• Project Management – Develops project plans and budgets; with the Operations Manager, coordinates projects; communicates changes and progress clearly and concisely to clients.
• Customer Service – Manages difficult or emotional customer situations; responds promptly to customer needs; solicits customer feedback to improve service; responds to request for service and assistance; meets commitments.
• Oral Communication – Speaks clearly and persuasively in positive or negative situations; listens and gets clarification; responds well to questions; demonstrates group presentation skills; participates constructively in meetings.
• Written Communication – Writes clearly and informatively; edits work for spelling and grammar; varies writing style to meet needs; presents numerical data effectively; able to read and interpret written information.
• Planning and Organizing – Prioritizes and plans work activities; uses time efficiently; plans for additional resources; sets goals and objectives; assists in organizing or scheduling other people and their tasks; develops realistic action plans.
• Innovation – Displays original thinking and creativity; meets challenges with resourcefulness; generates suggestions for improving work; develops innovative approaches and ideas; presents ideas and information in a manner that gets others’ attention.

OTHER SKILLS and ABILITIES: Incumbent must have most of the following proficiencies:

• Experience with natural search planning and implementation
• Experience using social media advertising platforms
• Experience implementing minor coding changes on WordPress websites
• Sound SEO knowledge
• Google Analytics and advanced Adwords Editor knowledge
• Deep experience using keyword research tools
• Advanced Excel and experience using agency-level PPC campaign management platforms
• Experience setting up and using Google Tag Manager
• Must stay current and maintain industry knowledge, trends etc. in digital space

EDUCATION and/or EXPERIENCE: Bachelor’s degree (B.S. /B.A.) from a four-year college or university in the areas of marketing, advertising, communications, English, business administration, project management, computer science, information technology, or a related-field; Minimum of three years managing a high volume of PPC campaigns or subsequent budgets; or an equivalent combination of education and experience.

CERTIFICATES, LICENSES and/or REGISTRATIONS: A valid Indiana driver’s license is required for this position.

LANGUAGE SKILLS: Incumbent must have the ability to read, analyze and interpret general business periodicals, professional journals, technical procedures and governmental regulations. In addition, the ability to write reports, business correspondence and procedure manuals, and to effectively present information and respond to questions from groups of managers, clients, prospects and the general public.

MATHEMATICAL SKILLS: Incumbent must have the ability to work with mathematical concepts such as probability and statistics and to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.

REASONING ABILITY: Incumbent must have the ability to define problems, collect data, establish facts and draw valid conclusions and to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.

Incumbent must have the ability to travel domestically, as required by the position.

PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. The employee frequently will stand; walk; sit; stoop or squat; and taste or smell. The employee occasionally will climb or balance; and lift and/or move up to 25 pounds.

WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Full-time members at Site Strategics enjoy some of the following perks:

• 401k with company match
• Paid premiums on Medical, Dental, Vision benefits (with a monthly employee contribution)
• Excellent holiday schedule and unlimited PTO

Diversity & Inclusion

At Site Strategics, we are dedicated to building and sustaining a truly diverse and inclusive culture. These are not just words on a page—Diversity and Inclusion is a top priority for the company, and it ties deeply to each of our core values. Site Strategics is an equal opportunity employer that evaluate applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.