Inbound Marketing- What it Is and Why it’s Important

Inbound internet marketing is the promotion of a business through various online platforms- including blogs, podcasts, video, email, social media platforms, and more. For over eight years, inbound marketing has been the chosen method for doing business on the internet- replacing “outbound” marketing strategies like cold-calling, direct paper mail, radio, television advertisements and more. Inbound […]

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How to Start a Content Marketing Plan

Content Marketing has become one of the most popular buzzwords out there today in the internet marketing industry. We’ve heard all the cliche’s before, and I won’t repeat them here, but there are reasons why content marketing has become so popular. No further evidence is really needed than in the infographic below. Content is what […]

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Erin Sparks Speaks at Revenue North Business Summit

“What You Don’t Know Will Hurt You” an informative discussion on the principals of Search Engine Optimization was presented by Erin Sparks at the Revenue North Business Summit on March 21, at the Wyndham Indianapolis West Hotel.   Sparks, the owner of Site Strategics, an Indianapolis based web design and search engine optimization firm, presented many […]

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Penguins, Pandas, and Google….. Oh My!

During the August 20th 2012 episode of Edge of the Web Radio, we discussed the chronology of recent updates to Google’s search algorithms. The updates named Penguin and Panda were created to decrease the rankings of sites using “black-hat” SEO techniques to artificially boost their rankings in search engine results. Google Penguin Penguin was released […]

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