Our special guest for episode 389 and episode 391 of the award-winning EDGE of the Web podcast was Fernando Angulo, Head of Communications at SEMRush. Host Erin Sparks spoke with Fernando about how this global SEO company managed through the pandemic, the world data trends it saw during 2020, and what the SEMRush platform does […]
Anti-Trust Lawsuits Against Big-Tech with Sam Tomlinson
Our special guest for episode 385 and episode 387 of the award-winning EDGE of the Web podcast was Sam Tomlinson, Executive Vice President at Warschawski. Host Erin Sparks spoke with Sam about anti-trust actions against big tech, including specific cases involving Facebook and Google. Here’s what we learned: Antitrust Law 101: From the 1800s to […]
The LinkedIn Difference with Shay Rowbottom
Our special guest for episode 379/381 of the award-winning EDGE of the Web podcast was guest Shay Rowbottom, CEO of Shay Rowbottom Marketing. Host Erin Sparks spoke with Shay about why LinkedIn is such a hot platform, how it’s different from other social platforms, and the place of social media platforms in society. Here’s what […]
Grow Your Podcast and Podcast Monetization with Benjamin Shapiro
Our special guest for episode 372/373 of the award-winning EDGE of the Web podcast was Benjamin Shapiro, host of the MarTech and Voices of Search podcasts. Host Erin Sparks spoke with Benjamin about two key aspects of podcasting every podcaster wants to know: How to grow a podcast audience and how to monetize a podcast. […]
15 Years of SEO with Will Critchlow
Our special guest for episode 371 of the award-winning EDGE of the Web podcast was guest Will Critchlow, Co-founder and CEO of SearchPilot. Host Erin Sparks spoke with Will about the development of SearchPilot, how SEO has evolved over the last 15 years, and how machine learning is changing the SEO landscape. Here’s what we […]
Enterprise In-House SEO Advantages with Paul Shapiro
Our special guest for episode 370 of the award-winning EDGE of the Web podcast was Paul Shapiro, Global Director of Technical SEO for Condé Nast. Host Erin Sparks spoke with Paul about agency SEO versus in-house SEO, developing in-house SEO capabilities, SEO pro-tips, and more. Here’s what we learned: 00:06:02 Paul Shapiro: His Background and […]
Sales Automation and the Human Element with Jeroen Corthout
Our special guest for episode 368 of the award-winning EDGE of the Web podcast was guest Jeroen Corthout, Co-founder and CEO of Salesflare. Host Erin Sparks spoke with Jeroen about putting the human element into sales automation. Here’s what we learned: 00:09:48 Jeroen Corthout: His Background and Experience Jeroen Courthout is a Co-Founder and the […]
Online Video Mistakes Companies Make with Tim Schmoyer
Our special guest for episode 367 of the award-winning EDGE of the Web podcast was guest Tim Schmoyer, Founder and CEO of Video Creators. Host Erin Sparks spoke with Tim about the common pitfalls many companies experience when they try to get into online video marketing. Here’s what we learned: 00:06:25 Tim Schmoyer: His Background […]
SEO Myths and Other Google Topics with John Mueller
Our special guest for episode 366 of the award-winning EDGE of the Web podcast was John Mueller, Senior Webmaster Trends Analyst at Google. Host Erin Sparks spoke with John about all sorts of Google topics, and busted a few SEO myths along the way! Here’s what we learned: 00:12:17 John Mueller: His Background and Experience […]
Paid Ad Challenges Over the Years with Julie F. Bacchini
Our special guest for episode 365 of the award-winning EDGE of the Web podcast was guest Julie F. Bacchini, President of Neptune Moon. Host Erin Sparks spoke with Julie about how PPC has changed over the years, along with changes due to the COVID-19 pandemic, as well as what makes for successful online advertising and […]