Episodes 401 and 403 of the award-winning EDGE of the Web podcast featured special guest Kevin Indig, Director of SEO at Shopify. Host Erin Sparks spoke with Kevin about achieving a better understanding of the ROI of SEO, as well as need for SEOs to level up with more rigorous SEO testing. Here’s what we […]
Spending an hour with special guest Craig Campbell, a very successful SEO consultant, trainer, and website flipper was very eye-opening on many different levels. Host Erin Sparks spoke with Craig about leaving the digital agency life in favor of becoming an SEO consultant and trainer, the signs that indicate it’s time to leave the agency […]
Our special guest for episode 389 and episode 391 of the award-winning EDGE of the Web podcast was Fernando Angulo, Head of Communications at SEMRush. Host Erin Sparks spoke with Fernando about how this global SEO company managed through the pandemic, the world data trends it saw during 2020, and what the SEMRush platform does […]
Our special guest for episode 385 and episode 387 of the award-winning EDGE of the Web podcast was Sam Tomlinson, Executive Vice President at Warschawski. Host Erin Sparks spoke with Sam about anti-trust actions against big tech, including specific cases involving Facebook and Google. Here’s what we learned: Antitrust Law 101: From the 1800s to […]
Our special guest for episode 379/381 of the award-winning EDGE of the Web podcast was guest Shay Rowbottom, CEO of Shay Rowbottom Marketing. Host Erin Sparks spoke with Shay about why LinkedIn is such a hot platform, how it’s different from other social platforms, and the place of social media platforms in society. Here’s what […]
Our special guest for episode 372/373 of the award-winning EDGE of the Web podcast was Benjamin Shapiro, host of the MarTech and Voices of Search podcasts. Host Erin Sparks spoke with Benjamin about two key aspects of podcasting every podcaster wants to know: How to grow a podcast audience and how to monetize a podcast. […]
Our special guest for episode 371 of the award-winning EDGE of the Web podcast was guest Will Critchlow, Co-founder and CEO of SearchPilot. Host Erin Sparks spoke with Will about the development of SearchPilot, how SEO has evolved over the last 15 years, and how machine learning is changing the SEO landscape. Here’s what we […]
Our special guest for episode 370 of the award-winning EDGE of the Web podcast was Paul Shapiro, Global Director of Technical SEO for Condé Nast. Host Erin Sparks spoke with Paul about agency SEO versus in-house SEO, developing in-house SEO capabilities, SEO pro-tips, and more. Here’s what we learned: 00:06:02 Paul Shapiro: His Background and […]
Our special guest for episode 368 of the award-winning EDGE of the Web podcast was guest Jeroen Corthout, Co-founder and CEO of Salesflare. Host Erin Sparks spoke with Jeroen about putting the human element into sales automation. Here’s what we learned: 00:09:48 Jeroen Corthout: His Background and Experience Jeroen Courthout is a Co-Founder and the […]
Our special guest for episode 367 of the award-winning EDGE of the Web podcast was guest Tim Schmoyer, Founder and CEO of Video Creators. Host Erin Sparks spoke with Tim about the common pitfalls many companies experience when they try to get into online video marketing. Here’s what we learned: 00:06:25 Tim Schmoyer: His Background […]
