EP 328 Transcript | Content Marketing with Joe Pulizzi

Announcer: 00:00 On this episode of EDGE of the Web. Joe Pulizzi: 00:04 What you’re trying to do is build an audience by delivering valuable, relevant, compelling information over a period of time to a very targeted customer. When I say valuable information, I mean something differentiated, something truly valuable, not the same things your […]

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Long-Term Content Marketing with Joe Pulizzi

Our special guest for episode 328 of the award-winning EDGE of the Web podcast was Joe Pulizzi, Founder of the Content Marketing Institute. Host Erin Sparks spoke with him about the role of long-term content marketing for those who want to break free from the obsession with short-term results in favor of truly building a […]

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News from Episode 328

If you’re ready to catch up on digital marketing headlines, check out the news roundup segment that kicks off each episode of the EDGE. The latest features host Erin Sparks and Creative Studio Producer Jacob Mann along with special guest Joe Pulizzi, Founder of the Content Marketing Institute. Here’s the roundup from Episode 328 of […]

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SaaS Marketing from Scratch with Tim Soulo from Ahrefs

We were excited to have a special guest for episode 327 of the award-winning EDGE of the Web podcast from our current sponsoring company, Ahrefs. Tim Soulo serves Ahrefs as their CMO and Product Advisor. Host Erin Sparks spoke with Tim about the many SEO tools available from Ahrefs that make digital marketing more effective […]

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News from Episode 327

No one can keep totally up-to-date with the constant stream of digital marketing headlines, which is why we include a news roundup segment in each episode of the EDGE. The latest features host Erin Sparks and Creative Studio Producer Jacob Mann along with special guest Tim Soulo, CMO and Product Advisor at Ahrefs. Here’s the […]

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Riches from Niches with Joe Martinez of Clix Marketing

Our special guest for episode 326 of the award-winning EDGE of the Web podcast was Joe Martinez, Director of Client Strategy for Clix Marketing. Host Erin Sparks spoke with Joe about how Quora is the up-and-coming PPC platform people are tapping into and getting great results.  00:07:19 Joe Martinez: His Background and Experience Joe Martinez […]

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News from Episode 326

The news roundup segment in each episode of the EDGE is your chance to get expert opinion and analysis on the latest digital marketing headlines. Host Erin Sparks and Creative Studio Producer Jacob Mann were joined in-studio by special guest Joe Martinez, Director of Client Strategy for Clix Marketing. Here’s the news roundup from Episode […]

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EP 325 Transcript | Managing Google Brand Story with Mike Blumenthal

Speaker 1: 00:00:01 On this episode of Edge of the Web … Mike Blumenthal: 00:00:04 Ignoring it is no longer a choice. Erin Sparks: 00:00:04 Absolutely. Mike Blumenthal: 00:00:06 Getting angry about it isn’t very productive. The only path forward in this is acceptance, and acceptance means engaging with this productively. It includes improving your […]

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