Critical Thinking in SEO | Pedro Dias of Reach PLC

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For episodes 413 & 415 of the award-winning EDGE of the Web podcast we spoke with Pedro Dias, Head of SEO at Reach PLC. Host Erin Sparks spoke with Dias about his time at Google fighting spam, being language agnostic, how Google is easily disrupting media consumption without producing any of their own content, and […]

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SMX, Privacy & Inclusion with Carolyn Lyden

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For episodes 409 & 411 of the award-winning EDGE of the Web podcast we spoke with Carolyn Lyden, Director of Search Content at Search Engine Land as well as Third Door Media. Host Erin Sparks spoke with Carolyn about SMX, FLoC, zero-clicks and women in SEO. Search Engine Land Sits at a Crux Of News […]

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Content Marketing with Ashley Segura

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Episodes 405/407 of the award-winning EDGE of the Web podcast featured special guest Ashley Segura, VP of Operations and CoFounder of TopHatContent. Host Erin Sparks spoke with Ashley about content marketing research, alignment to business goals, repurposing content, and measuring content performance. Here’s what we learned: Using Data to Define Personas The starting point of […]

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Alternative Paths in SEO: Leaving the Agency Life with Craig Campbell

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Spending an hour with special guest Craig Campbell, a very successful SEO consultant, trainer, and website flipper was very eye-opening on many different levels. Host Erin Sparks spoke with Craig about leaving the digital agency life in favor of becoming an SEO consultant and trainer, the signs that indicate it’s time to leave the agency […]

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SEMRush, Global Pandemic, and World Data Trends with Fernando Angulo

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Our special guest for episode 389 and episode 391 of the award-winning EDGE of the Web podcast was Fernando Angulo, Head of Communications at SEMRush. Host Erin Sparks spoke with Fernando about how this global SEO company managed through the pandemic, the world data trends it saw during 2020, and what the SEMRush platform does […]

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Anti-Trust Lawsuits Against Big-Tech with Sam Tomlinson

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Our special guest for episode 385 and episode 387 of the award-winning EDGE of the Web podcast was Sam Tomlinson, Executive Vice President at Warschawski. Host Erin Sparks spoke with Sam about anti-trust actions against big tech, including specific cases involving Facebook and Google. Here’s what we learned:  Antitrust Law 101: From the 1800s to […]

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The LinkedIn Difference with Shay Rowbottom

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Our special guest for episode 379/381 of the award-winning EDGE of the Web podcast was guest Shay Rowbottom, CEO of Shay Rowbottom Marketing. Host Erin Sparks spoke with Shay about why LinkedIn is such a hot platform, how it’s different from other social platforms, and the place of social media platforms in society. Here’s what […]

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Grow Your Podcast and Podcast Monetization with Benjamin Shapiro

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Our special guest for episode 372/373 of the award-winning EDGE of the Web podcast was Benjamin Shapiro, host of the MarTech and Voices of Search podcasts. Host Erin Sparks spoke with Benjamin about two key aspects of podcasting every podcaster wants to know: How to grow a podcast audience and how to monetize a podcast. […]

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15 Years of SEO with Will Critchlow

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Our special guest for episode 371 of the award-winning EDGE of the Web podcast was guest Will Critchlow, Co-founder and CEO of SearchPilot. Host Erin Sparks spoke with Will about the development of SearchPilot, how SEO has evolved over the last 15 years, and how machine learning is changing the SEO landscape. Here’s what we […]

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