Consumer Behavior and Navigating the Digital Marketing Space As consumer behavior changes, digital marketers have started to feel the constraint. The constraint is pushing marketers to become more innovative. While marketers are being forced to expand their abilities and cleverness, it also allows them to try new and different things. As it becomes increasingly easier […]
Understanding Search Ontology and Google’s Language Models of the Past and Future | Bill Slawski
Search ontology and taxonomies can help you better understand how Google looks at content and the relationship between words and phrases. Language models are used to examine the content. When you’re able to understand how language models examine the content and understand user intent and context, you’re able to provide the user with exactly what […]
Critical Thinking in SEO | Pedro Dias of Reach PLC
For episodes 413 & 415 of the award-winning EDGE of the Web podcast we spoke with Pedro Dias, Head of SEO at Reach PLC. Host Erin Sparks spoke with Dias about his time at Google fighting spam, being language agnostic, how Google is easily disrupting media consumption without producing any of their own content, and […]
SMX, Privacy & Inclusion with Carolyn Lyden
For episodes 409 & 411 of the award-winning EDGE of the Web podcast we spoke with Carolyn Lyden, Director of Search Content at Search Engine Land as well as Third Door Media. Host Erin Sparks spoke with Carolyn about SMX, FLoC, zero-clicks and women in SEO. Search Engine Land Sits at a Crux Of News […]
Content Marketing with Ashley Segura
Episodes 405/407 of the award-winning EDGE of the Web podcast featured special guest Ashley Segura, VP of Operations and CoFounder of TopHatContent. Host Erin Sparks spoke with Ashley about content marketing research, alignment to business goals, repurposing content, and measuring content performance. Here’s what we learned: Using Data to Define Personas The starting point of […]
ROI and Testing in SEO with Kevin Indig
Episodes 401 and 403 of the award-winning EDGE of the Web podcast featured special guest Kevin Indig, Director of SEO at Shopify. Host Erin Sparks spoke with Kevin about achieving a better understanding of the ROI of SEO, as well as need for SEOs to level up with more rigorous SEO testing. Here’s what we […]
Alternative Paths in SEO: Leaving the Agency Life with Craig Campbell
Spending an hour with special guest Craig Campbell, a very successful SEO consultant, trainer, and website flipper was very eye-opening on many different levels. Host Erin Sparks spoke with Craig about leaving the digital agency life in favor of becoming an SEO consultant and trainer, the signs that indicate it’s time to leave the agency […]
SEMRush, Global Pandemic, and World Data Trends with Fernando Angulo
Our special guest for episode 389 and episode 391 of the award-winning EDGE of the Web podcast was Fernando Angulo, Head of Communications at SEMRush. Host Erin Sparks spoke with Fernando about how this global SEO company managed through the pandemic, the world data trends it saw during 2020, and what the SEMRush platform does […]
Anti-Trust Lawsuits Against Big-Tech with Sam Tomlinson
Our special guest for episode 385 and episode 387 of the award-winning EDGE of the Web podcast was Sam Tomlinson, Executive Vice President at Warschawski. Host Erin Sparks spoke with Sam about anti-trust actions against big tech, including specific cases involving Facebook and Google. Here’s what we learned: Antitrust Law 101: From the 1800s to […]
The LinkedIn Difference with Shay Rowbottom
Our special guest for episode 379/381 of the award-winning EDGE of the Web podcast was guest Shay Rowbottom, CEO of Shay Rowbottom Marketing. Host Erin Sparks spoke with Shay about why LinkedIn is such a hot platform, how it’s different from other social platforms, and the place of social media platforms in society. Here’s what […]
