Our special guest for episode 379/381 of the award-winning EDGE of the Web podcast was guest Shay Rowbottom, CEO of Shay Rowbottom Marketing. Host Erin Sparks spoke with Shay about why LinkedIn is such a hot platform, how it’s different from other social platforms, and the place of social media platforms in society. Here’s what […]
Our special guest for episode 372/373 of the award-winning EDGE of the Web podcast was Benjamin Shapiro, host of the MarTech and Voices of Search podcasts. Host Erin Sparks spoke with Benjamin about two key aspects of podcasting every podcaster wants to know: How to grow a podcast audience and how to monetize a podcast. […]
Our special guest for episode 371 of the award-winning EDGE of the Web podcast was guest Will Critchlow, Co-founder and CEO of SearchPilot. Host Erin Sparks spoke with Will about the development of SearchPilot, how SEO has evolved over the last 15 years, and how machine learning is changing the SEO landscape. Here’s what we […]
Our special guest for episode 370 of the award-winning EDGE of the Web podcast was Paul Shapiro, Global Director of Technical SEO for Condé Nast. Host Erin Sparks spoke with Paul about agency SEO versus in-house SEO, developing in-house SEO capabilities, SEO pro-tips, and more. Here’s what we learned: 00:06:02 Paul Shapiro: His Background and […]
Our special guest for episode 368 of the award-winning EDGE of the Web podcast was guest Jeroen Corthout, Co-founder and CEO of Salesflare. Host Erin Sparks spoke with Jeroen about putting the human element into sales automation. Here’s what we learned: 00:09:48 Jeroen Corthout: His Background and Experience Jeroen Courthout is a Co-Founder and the […]
Our special guest for episode 367 of the award-winning EDGE of the Web podcast was guest Tim Schmoyer, Founder and CEO of Video Creators. Host Erin Sparks spoke with Tim about the common pitfalls many companies experience when they try to get into online video marketing. Here’s what we learned: 00:06:25 Tim Schmoyer: His Background […]
Our special guest for episode 366 of the award-winning EDGE of the Web podcast was John Mueller, Senior Webmaster Trends Analyst at Google. Host Erin Sparks spoke with John about all sorts of Google topics, and busted a few SEO myths along the way! Here’s what we learned: 00:12:17 John Mueller: His Background and Experience […]
Our special guest for episode 365 of the award-winning EDGE of the Web podcast was guest Julie F. Bacchini, President of Neptune Moon. Host Erin Sparks spoke with Julie about how PPC has changed over the years, along with changes due to the COVID-19 pandemic, as well as what makes for successful online advertising and […]
Our special guest for episode 364 of the award-winning EDGE of the Web podcast was guest Max Yoder, Co-Founder and CEO of Lessonly. Topics we covered with Max included building better businesses by starting with the right principles, building better teams, and implementing core values the workplace. Here’s what we learned: 00:05:57 Max Yoder: His […]
Our special guest for episode 363 of the award-winning EDGE of the Web podcast was Jessica Bowman, Founder of SEOinhouse. Host Erin Sparks spoke with Jessica about how to do SEO right at the enterprise level. Here’s what we learned: 00:08:39 Jessica Bowman: Her Background and Experience Jessica Bowman is Founder/CEO of SEOinhouse.com. She’s a […]
