Our special guest for episode 318 of the award-winning EDGE of the Web podcast was Traci Reuter, Founder and CEO of Divine Social. Site Strategics CEO Erin Sparks spoke with Traci about strategies focused on the customer journey, and how you architect a process to take people from complete stranger to having them fall in […]
If you’ve ever wished you could expand your marketing team, here’s a way to do it! Our special guest for episode 317 of the award-winning EDGE of the Web podcast was Glenn Gaudet, CEO of GaggleAMP. Site Strategics CEO Erin Sparks spoke with Glenn about the ins and outs of employee advocacy programs for marketing. […]
Our special guest for episode 316 of the award-winning EDGE of the Web podcast was Susan Wenograd, VP of Marketing Strategy at Aimclear. Site Strategics CEO Erin Sparks spoke with Susan about leveraging search and social for maximum ROI. Here’s what we learned: 00:00:45 Susan Wenograd: Her Background and Experience Susan Wenograd is a veteran […]
When Site Strategics CEO Erin Sparks spoke with special guest Lily Ray, SEO Director at Path Interactive, during episode 315 of the award-winning EDGE of the Web podcast, the main topic was Google’s E-A-T standards for SEO. Here’s what we learned: 00:01:08 Lily Ray: Her Background and Experience Lily Ray joined Path Interactive in 2018 […]
When Site Strategics CEO Erin Sparks spoke with special guest Ginny Marvin, Editor-in-Chief for Third Door Media in episode 314 of the award-winning EDGE of the Web podcast, the topic du jour was automation and machine learning in SEO. Here’s what we learned: 00:01:18 Ginny Marvin: Her Background and Experience Ginny Marvin is Third Door […]
When Site Strategics CEO Erin Sparks spoke with special guest PJ Christie, CEO and Founder of Search and Convert during episode 313 of the award-winning EDGE of the Web podcast, the main topic was ethics (or the lack thereof) in the practice of SEO. Here’s what we learned: 00:23:21 PJ Christie: His Background and Experience […]
When Site Strategics CEO Erin Sparks sat down in-studio with special local guest Max Yoder, CEO and co-founder of Lessonly for episode 312 of the award-winning EDGE of the Web podcast, he wanted to find out what went into making Lessonly such a big hit in the very crowded learning and training software landscape. Here’s […]
Anyone who has dabbled in the realm of Local SEO by editing company listings in Google My Business (GMB) and Google Maps has probably experienced a good deal of frustration. It’s a strange world where things don’t always make sense. Site Strategics CEO Erin Sparks and Digital Media Director Tom Brodbeck sat down with special […]
Garrett Mehrguth, founder of Directive Consulting, is on a mission to get SEOs rethinking the fundamental of what they do. For him, it begins with two fundamental shifts in SEO thinking: First is shifting from ranking websites to ranking pages. Second is shifting from focusing on your website to focusing on your brand. These are […]
A major piece of the digital marketing puzzle is SEO, and no one knows the landscape better than Moz Senior SEO Scientist Britney Muller. She joined Site Strategics CEO Erin Sparks and Digital Media Director Tom Brodbeck on EDGE of the Web in Episode 309 for a deep dive into machine learning and its impact […]
