local SEO services.
Sometimes, you don’t need to be seen by the whole world. Sometimes, you just need to be seen by your local service area. That’s where local SEO becomes critical. Sound local SEO can increase your search visibility in local search results, drive more local traffic to your website, increase in-store visits and sales, and provide you with a competitive EDGE in your local market, wherever possible!
Site Strategics brings proven data-driven strategies and a collaborative spirit to work with you in creating customized solutions targeted for your industry and your local market.
comprehensive local SEO services
No two businesses are the same; therefore, no two local SEO programs are the same. Site Strategics offers a full menu of local SEO services that can be combined with your business goals. Some of our local SEO services include:
- Google Business Profile (GBP) Optimization. We can set up and/or optimize your Google Business Profile and then manage posts and updates in conjunction with special promotions, seasonally relevant information, etc.
- Local Keyword Research. Search in the local market differs from in the national (and international) market. A landscaper in Indianapolis and a landscaper in Phoenix, while both landscapers are likely to be searched for with quite different terms because of how different those locations are and how different the needs are. Knowing the keywords relevant to your local market is the first step toward success.
- On-Page SEO Optimization. Considering local keywords and business goals, the next step is optimizing existing content and adding localized schema markup to ensure that your local business stands out from the rest.
- Citation Building and Management. We ensure that your business is listed in all relevant local directories and that your NAP (Name, Address, and Phone Number) is consistent and up-to-date across all local directory citations.
- Localized Content Creation. In addition to creating location-specific landing pages, Site Strategics can craft blog posts and articles related to local topics and concerns to help build authority and trust in your local market.
our local SEO process.
At Site Strategics, we genuinely believe that a collaborative approach is best for understanding your business goals and ensuring you are satisfied with the planning, execution, and adjustments of your local SEO program. Our Local SEO Process boils down to a tried-and-true approach similar to the scientific method.
- Consultation. We listen to you and understand your wants, needs, goals, and challenges. We learn more about your business and your local market.
- Strategy Development. After gaining a better understanding of your position in your local market, we audit your site to look for opportunities. With opportunities identified, we develop a comprehensive local SEO strategy and review it with you so that you understand exactly what work will be done, why it is being done, and whether it is aligned with your business goals.
- Implementation and Optimization / Management. Once the strategy is defined, we begin implementing, optimizing, and managing based on it.
- Reporting and Adjusting. We meet with you regularly to review performance, maintain goal alignment, and propose changes based on newly found opportunities from performance data.
- NAP consistency: Make sure your Name, Address, and Phone number are consistent across all online listings and directories
- Google My Business optimization: Claim and verify your Google My Business listing, and make sure it is optimized with accurate information, photos, and reviews
- Local citations: Ensure that your business is listed on reputable local directories, such as Yelp, Yellow Pages, and Bing Places
- On-page optimization: Include local keywords in your website content, meta tags, and headings to help search engines understand your location
- Local backlinks: Build relationships with local businesses and organizations to earn backlinks to your website, which can help improve your local search rankings
- Reviews and ratings: Encourage satisfied customers to leave positive reviews on your Google My Business listing and other review sites to build credibility and trust with potential customers
- Mobile optimization: Ensure that your website is mobile-friendly, as mobile search is increasingly important for local SEO
- Local content: Create content that is relevant to your local audience, such as local events, news, and promotions
By focusing on these local SEO factors, you can improve your visibility in local search results and attract more potential customers to your business. Contact Site Strategics today to learn more about how we can help you succeed with local SEO.
it’s local. it’s personal.
At Site Strategics, we bring tremendous experience to local SEO. If you’d like to learn more about how we can help you achieve your local business goals, contact Site Strategics today, and let’s start a conversation.
