technical SEO services.

Reducing Impediments for Search Engines

At the heart of SEO is the ability to send search engines as much information about your organization as possible so that it knows when to show your site to searchers. There is a wide range of issues that impede search engines from getting to every corner of your site. Are parts of the site blocked by a disallow in your robots.txt file? Is there a pagination issue leaving many pages of the site inaccessible? Do you know how to check? It’s okay if you don’t, because we do. And we can help you pull those impediments out of the way so that search engines can access as much of your site as possible.

Slow and Steady is Not Winning This Race

Faster pages rank better. So what can you do to make your pages faster? Do you need to minify your JavaScript? Do you need to compress images? Do you have old, unnecessary code from previous iterations of the site still loading every time someone visits a page? All of these things and more can be slowing down your web pages. Site Strategics can work with your organization to get your pages loading as quickly as possible, giving you every ranking advantage possible.

Server Side Redirects and 404 Error Pages

Server Side Redirects (e.g., 301, 301, 308, etc.) are like detours for search engines that require them to follow a new route to access the desired information. Sometimes  a redirect leads to another page that redirects, as well; that’s called a redirect chain. Every time a search engine has to follow a server side redirect, it takes longer to load a page and places more load on your server than necessary. And nobody likes hitting a 404 error page; that’s a virtual dead end.

Site Strategics can find these issues and create a plan for improving them so that navigating your site is easier for both your users and search engines.

JavaScript Issues

JavaScript is a powerful language that can do many things very well. Sometimes, though, using JavaScript on your site can have unintended consequences that affect website performance. For instance, if you use JavaScript for your website navigation, you may, depending on how it’s configured, be preventing search engines from accessing the links in the navigation of your site, hindering its ability to crawl your site. And that’s no bueno. 

By taking a deep dive into the way JavaScript is being deployed throughout your site, Site Strategics can work with your team to ensure all your JavaScript is optimized in a way that provides the best information possible for search engines and stays out of the way when it needs to.

What are the benefits of using inbound SEO services for my business?

Inbound SEO services offer a plethora of benefits for your business. By optimizing your website using inbound SEO techniques, you can drive more organic traffic to your site, improve your search engine rankings, and ultimately increase your online visibility. This means more potential customers finding your business when they search for relevant keywords. Additionally, inbound SEO helps establish your brand as an authority in your industry, builds credibility, and increases brand awareness. In the long run, investing in inbound SEO services can result in higher conversion rates, more leads, and ultimately more revenue for your business.

How does inbound SEO differ from traditional SEO methods?

Inbound SEO focuses on attracting potential customers through creating valuable content and building strong relationships, rather than solely relying on traditional methods like keyword stuffing or link building. With inbound SEO, the emphasis is on providing relevant, high-quality information that helps users solve their problems and answer their questions. This approach not only improves search engine rankings but also enhances user experience and builds brand credibility. In contrast, traditional SEO methods often prioritize quantity over quality, which can lead to penalties from search engines and alienate users. Overall, inbound SEO is all about creating meaningful connections with your audience and establishing your brand as a trusted resource in your industry.