SEO Content marketing.
Since the dawn of SEO, there has been this adage: Content is King. Never has that been truer than it is now. With every algorithm update, Google is trying to elevate the most helpful and useful content from a sea of content. If you know how to ride that wave, great content is your vehicle to increasing your search visibility and organic traffic. As such, a good SEO content marketing strategy is often the cornerstone of an SEO plan. At Site Strategics, we bring nearly two decades of content marketing acumen and skill to every client.
You have a story to tell. Let’s make sure it’s heard.
Strategy
Failing to plan is planning to fail. The foundation of a comprehensive content marketing plan starts with a sound content strategy. By understanding your business goals, we can work with you to craft a strategy as unique as your organization. From content gap analyses, to pruning, to writing, to optimizing, we work with you to add topical relevance and authority that matters to your target audience and search engines alike.
Keyword Research and Entity Discovery
Do you know which keywords and entities are most important to your organization? Some of them? All of them? Part of every content strategy includes a robust round of keyword research and entity discovery. This helps to ensure search visibility for the obvious keywords as well as the not-so-obvious ones that also matter. Beyond keywords, we also work to discover the entities and entity relationships that are unique to your organization and ensure they are presented in ways that disambiguate your content from your competitors.
Subject Matter Expert (SME) Interviews
No one knows your business better than you. That’s why we incorporate subject matter expert (SME) interviews as part of our content strategy. As AI content floods the market, it simply proliferates already existing content, adding nothing new to the field. Your subject matter expertise, however, is unique, specialized, informed and completely fresh and that, by its very nature, will be unique and helpful in ways that simply can’t be duplicated by other organizations or artificial intelligence.
Content Creation
With a strategy and research in place, we set out to create the content you need to succeed. We start by identifying pillar pages of your site (or suggesting new/additional pillar pages) that function as the pages most relevant to help your organization achieve its business goals. Then we bolster that content to increase its performance through a variety of different means.
- Top-shelf content writing
- In-house production studio for audio and video content production
- Mobile studio and video equipment to work from your location or a location of your choosing
- Graphic design to help your content stand out from the competition.
With content created, we help you use, re-use, re-purpose, and leverage that content in a variety of ways to help you best reach your target audience in ways your competition does not or simply can not.
Content Optimization
A good content strategy is about more than creating new content. It also involves optimizing your important, but under-performing, content. Whether rewriting or expanding existing content, creating supplementary content, establishing well-planned internal linking between related pages, or repurposing existing content in new channels to extend its reach, our content optimization services can take your existing content to the next level and let it drive new business for you.
Structured Data / Schema
Schema and structured data leverages existing content to help search engines better understand the content on your pages by delivering supplemental content through code snippets. This process can greatly improve search visibility by allowing rich snippets from your site (e.g., AI overviews, star reviews, pricing, images, product details, etc.) to appear directly in the search results. These types of results increase your clickthrough rate (CTR) by providing searchers with more information about your page/site right from the search results. In addition, structured data provides search engines with additional information that can help it align your page/site information with user search intent to increase your search visibility on the terms that are most relevant to your business and target audience.
Content Performance Metrics Reporting
How do we know if a campaign is succeeding? We measure it. At the start of a program, when business goals are defined, we collaborate with you to establish content performance metrics that are critical to measuring campaign performance and directing strategy updates as necessary. Through a suite of tools, we can slice and dice metrics in a variety of ways for a holistic view of campaign performance, allowing you a greater understanding of your marketing performance than ever thought possible.
Let’s Get Started
Content is King. It always has been. Our thorough and collaborative approach to SEO content marketing can help you set you apart from your competitors and establish you as an authoritative and trustworthy business in your field. If you’d like to learn more about how our SEO content marketing strategies can help your organization, contact Site Strategics today.
