If Mark Twain Was a Keyword

mark twain

Reports of Keyword Death Greatly Exaggerated This is true. A new writer recently looked at the notes for a content page and questioned the short list of keyword terms I’d asked her to include. “Aren’t keywords dead?” she asked. The answer is… yes, and no. Yes, because five minutes (well, several years) ago keywords were being […]

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Top Indiana Educators Convene on Edge

On Sunday December 13th, educators from across the state will gather in downtown Indianapolis to discuss pertinent education issues. December 14 is the kickoff date for the Indiana Association of Public School Superintendents (IAPSS) Annual Meeting, and the theme this year is “Every Child, Every Day…The Indiana Way.” This year’s conference will showcase a common […]

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Lead Acquisitions Through Conversions

Not all conversions are created equal. That is, not all people think of the same thing when they hear the term ‘conversion.’ Business owners think “sale” while marketers think “interactive behavior.” Both are true – but both are different doorways through which new business arrives. WHAT IS A CONVERSION? In digital marketing, a conversion means […]

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Connecting the Dots with Indiana Innovators and Failure Fans

We’re still reeling from our recent banter with some of Indiana’s best – including a state governor, a multi-millionaire or two, the designer of the Dirt Devil, an Olympic gold medalist, an initial Napster investor, and many other successful entrepreneurs and business leaders. Why? Because we’re more than digital marketing gurus – we’re connectors. Recently […]

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The Hundred Acre Wood of Digital Marketing and SEO

As you wander through the wide world of digital marketing and the online space, you will continuously come across obstacles and challenges that will alter your thinking, methodology, and overall outlook on what it means to have the “perfect digital plan.” Much like one of our favorite childhood book locations, the world of online marketing […]

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Site Strategics Celebrates 10th Year – 100th Broadcast

August 2014 marks two important milestones in digital marketing history: Site Strategics celebrated its 10th year and Edge of the Web radio broadcast its 100th show. Mathematically significant? Yes. But even more noteworthy is the contribution to the world’s collective SEO (Search Engine Optimization) IQ provided by Erin Sparks, founder and owner of both entities. […]

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Buyer’s Guide to Social Media Marketing Firms

  CHOOSING SOCIAL MEDIA MARKETING FIRMS Facebook is expecting to surpass the one billion user mark soon. With this in mind, think about the marketing possibilities. However, this type of attention requires using specific strategies. With the assistance of social media marketing firms, this form of advertising can play a valuable role in any business. […]

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Inbound Marketing- What it Is and Why it’s Important

Several internet icons

Inbound internet marketing is the promotion of a business through various online platforms- including blogs, podcasts, video, email, social media platforms, and more. For over eight years, inbound marketing has been the chosen method for doing business on the internet- replacing “outbound” marketing strategies like cold-calling, direct paper mail, radio, television advertisements and more. Inbound […]

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