content marketing Archives | Site Strategics

Content Marketing with Ashley Segura

Posted on April 5, 2021January 18, 2024 by Site Strategics

EDGE 405 & 407 Featured Image of Ashley Segura

Episodes 405/407 of the award-winning EDGE of the Web podcast featured special guest Ashley Segura, VP of Operations and CoFounder of TopHatContent. Host Erin Sparks spoke with Ashley about content marketing research, alignment to business goals, repurposing content, and measuring content performance. Here’s what we learned: Using Data to Define Personas The starting point of […]

If Mark Twain Was a Keyword

Posted on November 22, 2016August 2, 2019 by Erin Sparks

Reports of Keyword Death Greatly Exaggerated This is true. A new writer recently looked at the notes for a content page and questioned the short list of keyword terms I’d asked her to include. “Aren’t keywords dead?” she asked. The answer is… yes, and no. Yes, because five minutes (well, several years) ago keywords were being […]