Content Marketing with Ashley Segura

EDGE 405 & 407 Featured Image of Ashley Segura

Episodes 405/407 of the award-winning EDGE of the Web podcast featured special guest Ashley Segura, VP of Operations and CoFounder of TopHatContent. Host Erin Sparks spoke with Ashley about content marketing research, alignment to business goals, repurposing content, and measuring content performance. Here’s what we learned: Using Data to Define Personas The starting point of […]

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If Mark Twain Was a Keyword

mark twain

Reports of Keyword Death Greatly Exaggerated This is true. A new writer recently looked at the notes for a content page and questioned the short list of keyword terms I’d asked her to include. “Aren’t keywords dead?” she asked. The answer is… yes, and no. Yes, because five minutes (well, several years) ago keywords were being […]

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How to Start a Content Marketing Plan

Content Marketing has become one of the most popular buzzwords out there today in the internet marketing industry. We’ve heard all the cliche’s before, and I won’t repeat them here, but there are reasons why content marketing has become so popular. No further evidence is really needed than in the infographic below. Content is what […]

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