Site Strategics (SSI) realized it had a problem. From its inception 13 years ago, SSI steadily built a reputation for great quality SEO, web development, and marketing services. It grew from one employee to nine and the number of services offered was expanding. The ever growing problem was how to scale the company while maintaining […]
I’m honoring National Nachos Day this week with this blog post. Sadly, this week also brought with it the passing of ‘The Father of Nachos,’ Frank Liberto. I hope this blog post also honors Mr. Liberto, who has my deepest gratitude for many delightfully satisfying meals. A lot of great things are layered. They’re complex: […]
I backpack for the thrill of adventure, and the same goes for why I am positioned as an Account Executive at Site Strategics. Both are endeavors that cannot be passively embarked upon, but rather require a front seat driver that knows how to keep moving forward. Client management does not come with the glorious dirt […]
“Find the importance in the things that seem unimportant.” – Nate Torvik, Chief Evangelist of Site Strategics. It is always odd the things that come to mind or come out of your mouth when you’re having internal conversations about ways to make your workplace a little bit better. It’s not always about making your employees […]
There are few times during a relationship with a prospect or client more exciting and important than during the onboarding process. There’s been buy in and commitment to work together, but so much of what lies ahead remains unknown, which is why it’s crucial to develop […]
In my last blog on workplace culture, we discussed the overall environment that our team tries to create every day at Site Strategics. We feel that one big key to overall employee health and happiness is the ability to work from home, plan for that, schedule around it, and really take some time to decompress […]
People lie. We’ve all experienced it. Often times, people do it with your best interests at heart. Other times, they do it because they want to avoid conflict or don’t want to admit that they did something wrong. It can be hard to face a client if a strategy you proposed didn’t work. It can […]
This is the first in a series of blogs that I am going to write about the culture and environment that we have at Site Strategics. I have gotten a lot of questions from others outside of the company to actually talk to their bosses and organizations, so I figured I’d write some thoughts down […]
The term “jawboning” was coined during the administration of Lyndon Johnson. Growing up in Washington, D.C., my memories of President Johnson are crystal clear, as he frequently attended our family’s church. He was known to effectively employ a political arm-twisting tactic in which he called a congressman on the phone and applied moral suasion, or […]
Reports of Keyword Death Greatly Exaggerated This is true. A new writer recently looked at the notes for a content page and questioned the short list of keyword terms I’d asked her to include. “Aren’t keywords dead?” she asked. The answer is… yes, and no. Yes, because five minutes (well, several years) ago keywords were being […]
