Our special guest for episode 318 of the award-winning EDGE of the Web podcast was Traci Reuter, Founder and CEO of Divine Social. Site Strategics CEO Erin Sparks spoke with Traci about strategies focused on the customer journey, and how you architect a process to take people from complete stranger to having them fall in […]
There’s never a shortage of news when it comes to digital marketing, which is why we include a news roundup segment in each episode of the EDGE. The latest features Site Strategics CEO Erin Sparks and Creative Studio Producer Jacob Mann along with special guest Traci Reuter, Founder and CEO of Divine Social. Here’s the […]
Speaker 1: (00:00) On this episode of Edge Of The Web. Glenn Gaudet: (00:04) Well, first of all, you have to remember that there are some employees that, they’re just going to do this, they’re going to want to do this, right? They don’t need the pat on the back. But what we always […]
If you’ve ever wished you could expand your marketing team, here’s a way to do it! Our special guest for episode 317 of the award-winning EDGE of the Web podcast was Glenn Gaudet, CEO of GaggleAMP. Site Strategics CEO Erin Sparks spoke with Glenn about the ins and outs of employee advocacy programs for marketing. […]
The latest digital marketing headlines on the EDGE podcast features Site Strategics CEO Erin Sparks along with special guest Glenn Gaudet, CEO of GaggleAMP. Here’s the news roundup from Episode 317 of the award-winning EDGE of the Web: 00:00:10 Tips to Add Context and Drive Engagement to Your Social Media Content From Casie Gillette on […]
Speaker 1: (00:01) On this episode of Edge of the Web. Susan Wenograd: (00:05) Your competition has gotten smarter and they all figured out the same targeting you did, so like everyone started creating a 1% look alike off of people that purchased. So everyone that you’re targeting is probably in like 50 different […]
Our special guest for episode 316 of the award-winning EDGE of the Web podcast was Susan Wenograd, VP of Marketing Strategy at Aimclear. Site Strategics CEO Erin Sparks spoke with Susan about leveraging search and social for maximum ROI. Here’s what we learned: 00:00:45 Susan Wenograd: Her Background and Experience Susan Wenograd is a veteran […]
This week’s digital marketing news segment on the EDGE podcast features Site Strategics CEO Erin Sparks along with special guest Susan Wenograd, VP of Marketing Strategy at Aimclear. Here’s the news roundup from Episode 316 of the award-winning EDGE of the Web: 00:00:10 Experts Tout Voice Search as Study Ties Answers to Top 3 Organic […]
Announcer: (00:01) On this episode of Edge of the Web. Lily Ray: (00:05) It matters because people are using Google to get information rapidly, and they’re relying on Google for very important decision making in their life, so you have to provide expert content to Google to be able to compete, and to be […]
When Site Strategics CEO Erin Sparks spoke with special guest Lily Ray, SEO Director at Path Interactive, during episode 315 of the award-winning EDGE of the Web podcast, the main topic was Google’s E-A-T standards for SEO. Here’s what we learned: 00:01:08 Lily Ray: Her Background and Experience Lily Ray joined Path Interactive in 2018 […]
