EP 328 Transcript | Content Marketing with Joe Pulizzi

Announcer: 00:00 On this episode of EDGE of the Web. Joe Pulizzi: 00:04 What you’re trying to do is build an audience by delivering valuable, relevant, compelling information over a period of time to a very targeted customer. When I say valuable information, I mean something differentiated, something truly valuable, not the same things your […]

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EP 325 Transcript | Managing Google Brand Story with Mike Blumenthal

Speaker 1: 00:00:01 On this episode of Edge of the Web … Mike Blumenthal: 00:00:04 Ignoring it is no longer a choice. Erin Sparks: 00:00:04 Absolutely. Mike Blumenthal: 00:00:06 Getting angry about it isn’t very productive. The only path forward in this is acceptance, and acceptance means engaging with this productively. It includes improving your […]

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EP 324 Transcript | What is Google E-A-Ting with Marie Haynes

Speaker 1: 00:01 On this episode of Edge On The Web. Marie Haynes: 00:04 If my theory’s right, and they’re cross-checking things against a database that they trust, well now they’ve got information from those big sites to trust. I mean there’s certainly problems because new stuff happens all the time. Erin Sparks: 00:04 All […]

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EP 323 Transcript | Shifting SEO from Keywords to Concepts with Bill Slawski

Announcer: 00:00 On this episode of Edge of the Web. Bill Slawski: 00:05 So Google’s trying to become oracle. They’re trying to answer all questions or to become capable of doing that and they’re learning. They need processes in place for them to learn. They’re reading the web as much as we are if not […]

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EP 320 Transcript | Growth Using LinkedIn with Shay Rowbottom

Speaker 1: 00:01 On this episode of Edge of the Web. Shay Rowbottom: 00:04 Be agile, be adaptive. But when people get cocky and too caught up in “this works now, it’ll work forever” that’s when they fall behind. So I’m always actively looking for the next strategy. I’m always studying marketers and creators that […]

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