Announcer: 00:00 On this episode of EDGE of the Web. Joe Pulizzi: 00:04 What you’re trying to do is build an audience by delivering valuable, relevant, compelling information over a period of time to a very targeted customer. When I say valuable information, I mean something differentiated, something truly valuable, not the same things your […]
Announcer: 00:00 On this episode of EDGE of the Web. Tim Soulo: 00:05 Study the basics, the basics can get you very far, you don’t have to be like amazing technical SEO to get traffic from Google or other search engine. Study the basics, the basics are very simple and you will start seeing how […]
Speaker 1: 00:00 On this episode of Edge of the Web. Joe Martinez: 00:04 I mean, I still believe in capitalizing on search. That is the deepest intent. If someone’s going to Google or Bing and they’re typing in something like, where can I find, where can I buy, max that out. All right? Get […]
Speaker 1: 00:00:01 On this episode of Edge of the Web … Mike Blumenthal: 00:00:04 Ignoring it is no longer a choice. Erin Sparks: 00:00:04 Absolutely. Mike Blumenthal: 00:00:06 Getting angry about it isn’t very productive. The only path forward in this is acceptance, and acceptance means engaging with this productively. It includes improving your […]
Speaker 1: 00:01 On this episode of Edge On The Web. Marie Haynes: 00:04 If my theory’s right, and they’re cross-checking things against a database that they trust, well now they’ve got information from those big sites to trust. I mean there’s certainly problems because new stuff happens all the time. Erin Sparks: 00:04 All […]
Announcer: 00:00 On this episode of Edge of the Web. Bill Slawski: 00:05 So Google’s trying to become oracle. They’re trying to answer all questions or to become capable of doing that and they’re learning. They need processes in place for them to learn. They’re reading the web as much as we are if not […]
Speaker 1: 00:01 On this episode of Edge of the Web. Arlie Hartman: 00:04 It’s an old statement, but it’s still true today. If you don’t know what the product is, you’re the product. If you’re using a service, and you’re not paying for it, just understand that they’ve got to monetize it. Once again, […]
Speaker 1: 00:01 On this episode of Edge of The Web. Kirk Williams: 00:05 Schema is, in my opinion, the way that Google is eventually going to do all feeds and… So yes I know, as soon as you say anything like that there’s a million match, “But it’s not ready,” and you’re like, “Right, […]
Speaker 1: 00:01 On this episode of Edge of the Web. Shay Rowbottom: 00:04 Be agile, be adaptive. But when people get cocky and too caught up in “this works now, it’ll work forever” that’s when they fall behind. So I’m always actively looking for the next strategy. I’m always studying marketers and creators that […]
Speaker 1: 00:00 On this episode of Edge of the Web. Tim Schmoyer: 00:04 Your audience needs to really resonate with someone in order for you to get the amount of time spent on that video that you need that video to start performing well. One of the best ways to do that is to […]
