We’re always saying on Edge of the Web Radio that if you want your efforts to stay effective, you need to adapt and stay ahead of the curve. This same mentality applies to content marketing. The Content Marketing Institute defines content marketing as “A strategic marketing approach focused on creating and distributing valuable, relevant, and […]
Google’s AMP Project and the Buzz it’s Creating
When part of the Site Strategics crew was out in San Jose at SMX West, there was a lot of buzz centered on Google’s Accelerated Mobile Pages (AMP) Project. For those that aren’t familiar with AMP, according to SEO Director at Catalyst Paul Shapiro, “It’s an accessible framework for creating fast-loading mobile web pages.” Yes, […]
Personal Branding with Indiana’s Very Own Paul Poteet
Now more than ever, emphasis is being put on personal branding as today’s business environment changes. According to a recent article in Tech Co, “By 2020, more working Americans will be freelancers than not.” That same article said that two years ago, freelancers brought in approximately $715 billion in earnings. That’s some serious cash, and […]
The Power of Link Building
The power of link building has been touted by SEO experts for years. Links are essential in order to build website authority. The team at Site Strategics follows strict “White Hat SEO” tactics that include expert keyword analysis, site structure optimization, INTERNAL AND EXTERNAL LINK BUILDING, and optimized content creation. We only use approved tactics […]