The term “jawboning” was coined during the administration of Lyndon Johnson. Growing up in Washington, D.C., my memories of President Johnson are crystal clear, as he frequently attended our family’s church. He was known to effectively employ a political arm-twisting tactic in which he called a congressman on the phone and applied moral suasion, or […]
We’ve been doing our podcast for over four years now, and every week we are inching closer to our 200th episode. For most of the past year, as you may have noticed, that our format has changed. With our old format, we would find an article online and discuss it or tie a few episodes […]
Darren Shaw founded Whitespark in 2005 and at the time it was strictly a web design shop. Now fast forward to 2016 and the company has evolved beyond web design to “build software and provide services for local SEO.” With a degree in anthropology, but a love for computer science, Shaw used this passion to […]
Site Strategics has a new logo! Yes, that’s right, you heard it here, folks! The logo of old, with a target on what might have been a TV, might have been a computer, definitely wasn’t a rocket ship, will be gone, but never forgotten. Our CEO, Erin Sparks, carried that logo with him through the […]
The Founder and CEO of Stone Temple Consulting, Eric Enge, was our featured guest on #edgetalk this week. Stone Temple Consulting is a 70 member team agency whose name originates from the beautiful ancient stone temples as well as a mislabeled Stone Temple Pilots song that was heard on the radio by Enge. As a […]
A Legal SEO Expert We had the pleasure of hosting legal SEO expert Jesse Stricchiola on a recent #edgetalk. Stricchiola is the founder of Alchemist Media, a San Francisco- based search and digital marketing company. What’s unique about Alchemist is they adjust to the individual needs of their clients and only take on projects that […]
Recently, #edgetalk’s featured guest was Brad Geddes, a PPC expert. He’s the co-founder of AdAlysis, founder of an online search training program called Certified Knowledge, and author of the book, “Advanced Google AdWords.” Needless to say, he is quite the resource for PPC information. When he isn’t traveling all over the world giving talks in […]
Recently, #edgetalk fans got to know more about the founder of OnCrawl – Francois Goube – and the “world’s most reliable Onsite SEO crawler and log analyzer.” Goube’s first introduction to SEO was in the development of a job search engine in Europe. In the end, it kindled a fiery pursuit of search engine understanding […]
At the end of last month, Google announced major changes inside of AdWords at the Google Performance Summit (GPS) 2016 in San Francisco. The Google Performance Summit is Google’s annual event for select AdWords and Google Analytics customers. The Google team shows off new products, tests, and reveals other news that can greatly impact the […]
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