Our special guest for episode 351 of the award-winning EDGE of the Web podcast was Lily Ray, SEO Director at Path Interactive. Host Erin Sparks spoke with Lily about the ways in which search behavior of users is changing in the midst of the novel coronavirus and COVID-19 pandemic. Here’s what we learned: 00:06:15 Lily […]
The Impact of COVID-19 on PPC with Amy Bishop
Our special guest for Episode 350 of the award-winning EDGE of the Web podcast Amy Bishop, Owner of Cultivative Marketing. Host Erin Sparks spoke with Amy about the ways in which the COVID-19 pandemic is affecting PPC. Here’s what we learned: 00:08:03 Amy Bishop: Her Background and Experience Amy Bishop is the owner of Cultivative […]
Should You Stop Marketing in a Crisis? with Jon Henshaw
Our special guest for Episode 349 of the award-winning EDGE of the Web podcast guest Jon Henshaw, founder of Coywolf, a site that publishes webmaster resources and digital marketing insights about SEO, social, content, productivity, and entrepreneurship. Host Erin Sparks spoke with Jon about what digital marketers should be doing to help their clients in […]
Mastering Instagram Story Ads with Susan Wenograd of Aimclear
Our special guest for episode 343 of the award-winning EDGE of the Web podcast was Susan Wenograd, VP of Marketing Strategy at Aimclear. Host Erin Sparks spoke with Susan about the thing she does best—Instagram story ads! Here’s what we learned: 00:07:48 Susan Wenograd: Her Background and Experience Susan Wenograd is the Chief Marketing Officer […]
The Content Operational Model with Robert Rose of The Content Advisory
Our special guest for episode 342 of the award-winning EDGE of the Web podcast was Robert Rose, Founder and Chief Troublemaker at The Content Advisory. Host Erin Sparks spoke with Robert about the latest innovations and trends in content marketing. Here’s what we learned: 00:06:53 Robert Rose: His Background and Experience For more than 25 […]
Revising Your Radical Candor with Kim Scott
Our special guest for episode 341 of the award-winning EDGE of the Web podcast was Kim Scott, Co-Founder of Radical Candor. Host Erin Sparks spoke with Kim about how to make workplaces better by knowing how to do feedback the right way and being able to challenge coworkers while at the same time caring personally. […]
Natural Language SEO with Dawn Anderson with Bertey
Our special guest for episode 340 of the award-winning EDGE of the Web podcast was Dawn Anderson, Managing Director of Bertey. Host Erin Sparks spoke with Dawn about the impacts of natural language processing on digital marketing and SEO. Here’s what we learned: 00:07:05 Dawn Anderson: Her Background and Experience Dawn Anderson is Managing Director […]
Showrunning for Marketers with Jay Acunzo of Marketing Showrunners
Our special guest for episode 339 of the award-winning EDGE of the Web podcast was Jay Acunzo, Founder of Marketing Showrunners. Host Erin Sparks spoke with Jay about how he helps marketers market themselves through high-quality podcasts and videos. Here’s what we learned: 00:07:57 Jay Acunzo: His Background and Experience As the founder of Marketing […]
PPC: More than Meets the ROI with Tim Jensen
Our special guest for episode 338 of the award-winning EDGE of the Web podcast was guest Tim Jensen, Campaign Manager at Clix Marketing. Host Erin Sparks spoke with Tim about all kinds of practical things people should know if they want to find greater success in PPC (pay-per-click) marketing and advertising. Here’s what we learned: […]
EDGE Contributor Series with George Nguyen
Our special guest for episode 337 of the award-winning EDGE of the Web podcast was George Nguyen, Associate Editor at Third Door Media. Host Erin Sparks spoke with George as part of the new EDGE Contributors Series focused on some of the great journalists and reporters who keep us all informed on the latest digital […]