Our special guest for episode 336 of the award-winning EDGE of the Web podcast was Talia Wolf, Founder and CEO of GetUplift. Host Erin Sparks spoke with Talia about the critical role landing pages play in CRO – conversion rate optimization. Here’s what we learned: 00:10:14 Talia Wolf: Her Background and Experience Talia is the […]
Our special guest for episode 334 of the award-winning EDGE of the Web podcast was Niklas Stephenson of Legal Monster. Host Erin Sparks spoke with Niklas about the legal challenges digital marketers can face if they’re not careful. Here’s what we learned: 00:06:41 Niklas Stephenson: His Background and Experience Niklas is the founder and CEO […]
Our special guest for episode 335 of the award-winning EDGE of the Web podcast was Elizabeth Marsten, Senior Director of Strategic Marketplace Services at Tinuiti. Host Erin Sparks spoke with Elizabeth about to make the most of the Amazon and Walmart marketplaces for selling products. Here’s what we learned: 00:06:00 Elizabeth Marsten: Her Background and […]
Our special guest for episode 333 of the award-winning EDGE of the Web podcast was SEO expert Bruce Clay of Bruce Clay Inc. Host Erin Sparks spoke with Bruce about how he got into SEO back in the day, how search has changed over the years, and the recent claims by the Wall Street Journal […]
Our special guest for episode 332 of the award-winning EDGE of the Web podcast was Aleyda Solis, Founder of Orainti. Host Erin Sparks spoke with conducting SEO audits in a way that really maximizes growth. Here’s what we learned: 00:05:08 Aleyda Solis: His Background and Experience Aleyda Solis is an international SEO consultant and founder […]
Our special guest for episode 331 of the award-winning EDGE of the Web podcast was Bill Sebald, Founder of Greenlane Marketing. Host Erin Sparks spoke Bill about the importance of better SEO reports. Here’s what we learned: 00:04:16 Bill Sebald: His Background and Experience Bill Sebald is the Founder of Greenlane Marketing, a Philadelphia-based SEO […]
Our special guest for episode 330 of the award-winning EDGE of the Web podcast was Adam White, Founder and CEO of SEOJet (software for SEO link-building). Host Erin Sparks spoke with Adam about the importance of paying attention to how you build links for SEO purposes. Here’s what we learned: 00:04:17 Adam White: His Background […]
Our special guest for Episode 329 of the award-winning EDGE of the Web podcast was Andy Drinkwater of IQ SEO. Host Erin Sparks spoke with Andy about various SEO factors and audit tools digital marketers should be aware of and using. Here’s what we learned: 00:02:51 Andy Drinkwater: His Background and Experience Andy Drinkwater has […]
Announcer: 00:00 On this episode of EDGE of the Web. Joe Pulizzi: 00:04 What you’re trying to do is build an audience by delivering valuable, relevant, compelling information over a period of time to a very targeted customer. When I say valuable information, I mean something differentiated, something truly valuable, not the same things your […]
Our special guest for episode 328 of the award-winning EDGE of the Web podcast was Joe Pulizzi, Founder of the Content Marketing Institute. Host Erin Sparks spoke with him about the role of long-term content marketing for those who want to break free from the obsession with short-term results in favor of truly building a […]
