Our special guest for episode 321 of the award-winning EDGE of the Web podcast was Kirk Williams of ZATO Marketing. Site Strategics CEO Erin Sparks spoke with guest Kirk Williams of ZATO Marketing about Smart Shopping Campaigns and Shopping Ads through Google. 00:00:45 Kirk Williams: His Background and Experience Kirk is the owner of ZATO, […]
Episode 321 of the award-winning EDGE of the Web podcast features the latest digital marketing news covered by Site Strategics CEO Erin Sparks and Creative Studio Producer Jacob Mann along with special guest Kirk Williams of ZATO Marketing. Here’s the news roundup: 00:00:11 Google Ads Editor v1.1 and Keyword Planner Adds Most Relevant Keywords From […]
Speaker 1: 00:01 On this episode of Edge of the Web. Shay Rowbottom: 00:04 Be agile, be adaptive. But when people get cocky and too caught up in “this works now, it’ll work forever” that’s when they fall behind. So I’m always actively looking for the next strategy. I’m always studying marketers and creators that […]
Our special guest for episode 320 of the award-winning EDGE of the Web podcast was Shay Rowbottom, CEO of Rowbottom Marketing. Site Strategics CEO Erin Sparks spoke with Shay about the huge opportunities that exist on LinkedIn for great video content in digital marketing. Here’s what we learned: 00:00:57 Shay Rowbottom: Her Background and Experience […]
If you ever wished you had an expert to help you make sense of the latest digital marketing headline news, you’ve come to the right place! Every episode of the EDGE has a news roundup segment featuring analysis and commentary from a different industry expert. The latest features Site Strategics CEO Erin Sparks and Creative […]
Speaker 1: 00:00 On this episode of Edge of the Web. Tim Schmoyer: 00:04 Your audience needs to really resonate with someone in order for you to get the amount of time spent on that video that you need that video to start performing well. One of the best ways to do that is to […]
Our special guest for episode 319 of the award-winning EDGE of the Web podcast was Tim Schmoyer, Founder and CEO of Video Creators. Site Strategics CEO Erin Sparks spoke with Tim about the importance of having a real YouTube strategy. Here’s what we learned: 00:00:55 Tim Schmoyer: His Background and Experience Tim Schmoyer is […]
We understand how important it is to keep up with all the latest news related to digital marketing, which is why we include a news roundup segment in each episode of the EDGE. The latest features Site Strategics CEO Erin Sparks and Creative Studio Producer Jacob Mann along with special guest Tim Schmoyer, Founder and […]
Speaker 1: (00:01) On this episode of Edge Of The Web… Traci Reuter: (00:04) And I believe the most overlooked piece is the engagement, and then the one that everybody goes after that is kind of, is part of why the sentiment, the consumer sentiment is a little bit down on digital is conversions, because […]
Our special guest for episode 318 of the award-winning EDGE of the Web podcast was Traci Reuter, Founder and CEO of Divine Social. Site Strategics CEO Erin Sparks spoke with Traci about strategies focused on the customer journey, and how you architect a process to take people from complete stranger to having them fall in […]
